Joanna Henderson
Portfolio Operations - Commercial Center of Excellence @Platinum Equity
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WORK HISTORY
Portfolio Operations - Commercial Center of Excellence @Platinum Equity
Founding member of Platinum Equity’s Commercial Center of Excellence. Partnered with CROs/CEOs across portfolio companies (SaaS, healthcare, manufacturing, and consumer) to lead GTM transformation, drive revenue growth, and scale RevOps capabilities.GTM Transformation- Led Sales org restructuring for SaaS platform, improved GRR by 5% and cut $7 M in headcount cost- Redesigned pricing strategy driving average revenue growth of 5% and reducing churn - Led end-to-end GTM transformation achieving 113% quota attainment. Assessed market and competitive position, defined channel strategy, segmentation, sales motion, coverage model - Developed channel partner strategy and coverage model improving market share by 9%- Rationalized 22% of SKU portfolio through bottom-slicing and pricing optimization- Overhauled pipeline management improving sales cycle from 6 to 2 months and win rate from 9% to 13%AI & Tech Enablement- Led end-to-end implementation of AI and tech stack across 11 portfolio companies improving churn prediction, account management, and sales outreach, resulting in measurable outcomes: 30% SDR cost reduction, 24% increased new product adoption, churn reduction 17% to 12%- Implemented value proposition coaching and call intelligence tools including Gong, Jimminy, and Letter AI to improve solution selling- Rolled out HubSpot CRM and launched lead scoring (via 6Sense), and account planning - Optimized use of Outreach.com to enhance prospecting, implemented Highspot and Zendesk- Implemented Live Chat (Salesforce), PROS quoting software, PowerBI performance reporting to streamline pricing, quoting, and CX workflowsCommercial Partnerships - Managed $180M content partnership, launched co-branded products globally. PMO-ed cross-functional execution with Content, Pricing, Marketing, and Sales - Negotiated $15M content partnership, launched new products, sales strategy, talk tracks, enablement and stood up deal desk to achieve 86% customer adoption
EDUCATION
The Wharton School
Executive Education - Senior Leader Program
McGill University
Bachelor of Commerce - Joint Honors Economics and Finance
Northwestern University - Kellogg School of Management
Master of Business Administration (MBA)
ABOUT JOANNA HENDERSON
Commercial Strategy | B2B Account Management and Sales | ex-McKinsey
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