Joanna McDermed Harrison
Creative Director Avocado Green Brands
- Role
- Creative Director at Avocado Green Brands
- Location
- Pasadena, CA, US
- LinkedIn followers
- 500 followers
About Joanna McDermed Harrison
I’m a creative director and designer with nearly 20 years of experience building brands through spatial design, storytelling, and visual strategy. I specialize in translating brand values into physical environments that drive connection, loyalty, and impact. As Creative Director at Avocado Green Brands and founder of Wilder Design Co, I lead projects that fuse purpose with design—creating immersive experiences across retail, hospitality, and residential spaces. My approach is narrative-led, craft-focused, and grounded in strategic thinking.
Experience
Creative Director
Apr 2025 — Present · Fullerton, CA, US
Education
ArtCenter College of Design
Bachelor of Fine Arts (B.F.A.), Graphic Design
2004 — 2007
Skills
- Retail Branding
- Illustration
- Art Direction
- Graphic Design
- Branding & Identity
- Corporate Identity
- Adobe Illustrator
- Concept Development
- Creative Direction
- Posters
- Interior Design
- Visual Communication
- Logo Design
- Sketching
- Typography
- Brand Development
- Visual Merchandising
- Graphics
- Retail Design
- Page Layout
- Adobe Creative Suite
- Illustrator
- Concept Art
- Concept Design
- Indesign
- Layout
- Retail
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