Joanna Jo Gochoel

About Joanna Jo Gochoel

I\'ve always been an old soul, dancing to the rhythm of my unique drum. Design isn\'t just a job; it\'s a lifestyle. My inspiration springs from everything around me, whether horticulture or architecture. Turning my sister\'s Barbies into tattooed masterpieces wasn\'t the wisest choice.As a graphic designer, I distill complex concepts into simple visual forms. I\'m not a fan of selling myself, and when it\'s time to unwind, social media can feel overwhelming.By day, I work in quality management as a compliance and root cause analyst and as an icon library curator at SGS, handling design adaptation for 20+ Procter & Gamble brands. By night, I\'m busy trying to save Princess Zelda from the dark chasm of the universe.My design leadership fosters collaboration and applies user-centered design principles to packaging. Achievements include an 80% reduction in errors by improving processes and ensuring zero quality incidents for artwork in the last 2 years. I helped design and curate a 500+ icon library for Procter & Gamble fabric and home care brands, ensuring visual consistency.Beyond design skills, I aim to understand the \"why\" behind design through research. My master\'s in user experience design (UED) involved developing user segments, personas, surveys, wireframing, prototyping, user journey development, and usability testing for mobile and web applications. I also hold digital marketing strategy, email marketing, and search engine optimization certificates.Skills- Illustrator- Photoshop- InDesign- XD- Esko PackEdge- Dynamic-Content- Pilot- Presentations- Excel- XML Spear- TeamWorks by Kodak- Copy Analyzer Tool- Color Contrast Analyzer- UX Research- Lean Research- Agile Sprints & Methodologies- ChatGPT- UserZoomGo- FigmaAs I age, I embrace a more factual approach. They say I\'m a rare breed—bold, quick-witted, eloquent, always ready to make the first move. Authenticity is my currency, and I prefer the unvarnished truth. Structured systems, clear expectations, and strategic thinking drive me. I thrive on continuous learning, embrace challenges, and craft visually compelling, user-centric solutions with accountability and compassion.Connecting with people brings me joy. I\'m excited to merge my passion for design with finding my purpose through user experience research. I am seeking an entry-level UX researcher position, so please reach out or contact me directly at j•••••••@gmail.com. I eagerly anticipate our conversation.

Experience

1. Project Management Leader Client Liaison Packaging Workflow Strategist

   Collide

   May 2025 — Present · Cincinnati, OH, US

   Manage key client accounts, ensuring on-time delivery and high-quality artwork execution within the packaging supply chain- Serve as primary liaison between clients, design firms, sales, on-site personnel, and internal teams to communicate specifications and resolve issues- Lead a small team of project managers, providing guidance, training, and support to achieve departmental objectives- Oversee multiple complex projects simultaneously, maintaining detailed documentation to ensure quality and accountability- Facilitate and attend pre-production and client meetings to align on project goals and manage expectations- Communicate artwork-related issues and resolutions across internal and external stakeholders- Maintain and utilize order entry systems for accurate project tracking and handoff to production teams- Ensure technical data aligns with provided artwork and client requirements- Input and manage artwork data in client databases for tracking and visibility- Create and update pricing matrices in response to client needs and scope changes- Contribute to continuous improvement initiatives and participate in production meetings to drive efficiency- Collaborate with leadership to allocate team resources and assign project objectives.

Education

• Mount St. Joseph University

  Bachelor of Fine Arts - BFA, Graphic Design

  2007 — 2012

• Antonelli

  Associates, Graphic Design

  2003 — 2005

• Kent State University

  Master's degree in Science, UXD

Skills

• Motion Graphics
• Photoshop
• Packaging
• Visual Communication
• Digital Photography
• Flyer Design
• Art
• Adobe Creative Suite
• Eye for Detail
• Dreamweaver
• Illustrator
• Indesign
• Image Editing
• Rendering
• Adobe Photoshop
• Photo Editing
• Graphics
• Digital Printing
• Graphic Design
• Image Manipulation
• Posters
• Photography
• Illustration
• Culinary
• Flyers