Joanna Ericta
Co-founder @The Assist
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WORK HISTORY
Co-founder @The Assist
Los Angeles, CA, US
The Assist is a media company and newsletter empowering ambitious women to level up at work and in life. Since launching, we\'ve grown to 200K+ subscribers and built a 7-figure revenue business by delivering engaging, actionable content that supports women’s professional growth, personal wellness, and everything in between.Our mission is simple: Help women thrive — not just survive — in and out of the workplace. Whether it’s career advice, productivity tips, or reminders to take care of yourself, we’re creating space for women to connect, learn, and grow with confidence.
EDUCATION
Northeastern University
Bachelor of Science Degree, Music Industry
Notre Dame Academy
High School/Secondary Diploma Programs
ABOUT JOANNA ERICTA
Proactive and data driven marketing professional specializing in content and events as demand generation channels. I’m passionate about solving problems, operational efficiency, and furthering alignment between marketing, product and sales teams. Outside of work, I enjoy being creative (i.e. photography, making music, etc.), fashion, traveling, being in nature, and eating at all the amazing food LA has to offer.
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