Joanna Edwards
Client Relations Director @IQPC
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WORK HISTORY
Client Relations Director @IQPC
London, GB
Driving growth through strategic insight, stakeholder engagement, and audience-first content development.As Client Relations Director, I lead high-impact initiatives that combine market research, strategic planning, and content design to drive innovation across our event and digital portfolios. My work spans community strategy, process optimisation, and product development, with a focus on creating high-value, insight-driven experiences for senior-level audiences.Key Areas of Focus: Strategic Growth & Market ExpansionConduct competitive and whitespace analysis to identify new products and formats aligned with evolving audience needs.Lead proposition development for new conference launches and portfolio expansions, applying insight from primary and secondary research.Explore new business models and audience engagement strategies to support long-term commercial success. Content & Community LeadershipServe as Event Director for major conferences, boardrooms, and virtual formats, aligning programming with strategic pain points and market dynamics.Develop and execute stakeholder engagement plans, building long-term relationships with senior industry leaders and partners.Lead editorial strategy for Pharma IQ, creating content assets that support community development and thought leadership. Process Improvement & CollaborationSpearhead initiatives to improve internal workflows and cross-functional alignment across production, marketing, sales, and editorial teams.Champion a data-driven approach to content planning, audience development, and sponsorship proposition refinement.
EDUCATION
Northern Ballet School
Vocational Ballet Training
University of Chichester
BA Hons (1st Class), English
SKILLS
ABOUT JOANNA EDWARDS
With 20+ years of experience designing impactful B2B content, conferences, and community-led platforms, I specialise in transforming market insight into strategic programmes that drive engagement, innovation, and growth. My work spans digital and physical formats, across sectors including Life Sciences, Healthcare, Defence, Finance, Public Sector, Construction, and Business Services. At the intersection of content strategy, market intelligence, and community building, I’ve developed deep expertise in identifying whitespace opportunities, shaping new propositions, and turning ideas into action. I lead cross-functional teams and high-value projects with full budgetary ownership, always focused on value creation and long-term growth. In my current role as Client Relations Director at IQPC, I partner with senior leadership to identify new market opportunities, guide product innovation, and shape launch strategy across multiple sectors. I’m passionate about creating programmes and experiences that solve meaningful challenges for senior professionals, whether that’s through large-scale conferences, targeted roundtables, or digital content formats. As Editor of Pharma IQ, I lead editorial direction and community engagement within the pharmaceutical and life sciences space. Through a mix of expert interviews, thought leadership, and event curation, I create platforms for dialogue that support strategic decision-making and industry progress. As Editor of Pharma IQ, I lead editorial direction and community engagement within the pharmaceutical and life sciences space. Through a mix of expert interviews, thought leadership, and event curation, I create platforms for dialogue that support strategic decision-making and industry progress. Alongside my core work, I’m currently exploring the transformative impact of generative and agentic AI on the future of work, events, and marketing. Through my Substack newsletter - AI, Events & Everything Between - I document what I’m learning as I experiment with no-code AI tools, automation, and prompt engineering. My goal is to understand how AI can enhance human creativity, accelerate execution, and support more meaningful connections in business and beyond. My approach is research-led, collaborative, and commercially grounded. I enjoy helping organisations navigate complex markets, spark new ideas, and deliver audience-centric solutions, whether that’s in an event setting or beyond.
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