Joanna Campbell
Global Asset Strategy & HEOR Leader | Driving Evidence‑Based Development, Regulatory & Reimbursement Success Across the Product Lifecycle
- Role
- Asset Strategy Leader - Immunology Ta at AbbVie
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Joanna Campbell
A global, cross‑functional matrix leader accountable for integrated asset strategies across the product lifecycle, from pre‑IND through regulatory submission and post‑launch. I lead Asset Strategy Teams driving innovative, evidence‑based, and efficient development programs that anticipate change, manage risk, and maximize asset value - resulting in multiple successful regulatory submissions, timely transitions to pivotal trials and IND filings, and thoughtful indication expansion and lifecycle management planning.With 15+ years of experience in the pharmaceutical industry, I also bring deep experience as a global HEOR therapeutic area head and people leader, developing high-performing teams and shaping impactful evidence generation strategies that supported regulatory/reimbursement approvals and sustainable differentiation across Ophthalmology, Regenerative Medicine, and Neuroscience assets. In those roles, I oversaw programs for small molecules, biologics, gene therapies, and devices; with approvals and launch experience across the US, Canada, UK/EU, and select APAC markets.My technical expertise includes clinical and real‑world evidence strategy, economic modeling, meta‑analysis, and PRO development - with impact delivered through high‑value publications, differentiated endpoint strategies, regulatory submissions, HTA dossiers and field-ready tools for payers and clinicians. Known for effective influence without authority, I collaborate closely with Discovery, Development, AI Innovation, Medical Affairs, Market Access, and Commercial teams to guide asset value optimization and inform portfolio‑level decision‑making, and serve as a primary interface with senior leadership and external stakeholders.
Experience
Asset Strategy Leader - Immunology Ta
Jan 2026 — Present
Education
Stanford University
PhD
Columbia University
B.A
Skills
- Health Policy
- Healthcare
- Strategy
- Clinical Trials
- Oncology
- Pharmaceutical Industry
- Life Sciences
- Market Access
- Health Economics
- Biotechnology
- Outcomes Research
- Data Analysis
- Clinical Development
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