Joanna Bobay
Marketing Systems Analyst @Notion
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WORK HISTORY
Marketing Systems Analyst @Notion
San Francisco, CA, US
Supporting Notion’s go-to-market systems on the BizTech team, I own the day-to-day administration and optimization of our Marketo instance and its Salesforce integration, with a focus on keeping lifecycle automation, lead scoring, and routing logic reliable at scale. I partner closely with Marketing Ops, Demand Gen, Sales Systems, and RevOps to improve data quality and instrumentation across campaigns, including enrichment workflows, field standardization workflows, and consent management. I also support compliance-critical operations such as unsubscribe integrity, suppression, and privacy requests to help ensure scalable execution and trustworthy pipeline reporting. My core stack includes Marketo, Salesforce, Customer.io, LeanData, ZenDesk, Outreach, Magnit, and Transcend.
EDUCATION
San Francisco State University
Communication Studies, Communication, General
ABOUT JOANNA BOBAY
I’m a metrics-minded marketing professional with 8+ years of experience building, optimizing, and scaling digital campaigns. From Marketo-powered customer journeys to SEO-rich website refreshes, I bring a rare mix of strategic thinking and creative execution to every project. I’ve led high-performing programs at Meta and multiple SaaS startups, revamping workflows, leveling up automation, and partnering cross-functionally to deliver campaigns that convert and look great.Whether it’s launching multilingual nurtures, untangling data pipelines, or crafting landing pages in Knak and Canva, I thrive at the intersection of creativity and clean ops. I never say no to a good campaign challenge or a strong cup of coffee.
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