Joan Marcet
Communication Officer @Adidas Foundation
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WORK HISTORY
Communication Officer @Adidas Foundation
DE
EDUCATION
Universitat Autònoma de Barcelona
Bachelor's degree in Journalism with major on comms management and planning, Journalism
Radboud University
Business communication, Comunicación empresarial
FCBQ
Basketball coach licensed by the Catalan federation, Basketball
SKILLS
ABOUT JOAN MARCET
Communications officer at adidas Foundation, telling partner‑led stories of how we are using sport to unite communities.Earlier, I fulfilled a lifelong dream as Social Media Manager for FC Barcelona Basketball, connecting fans with their favorite players and the moments they love through content that felt close to the game.Before that, I served as Social Media Strategist and Content Web Manager at the Barça Foundation, where I saw up close how sport can inspire hope and build community. I helped craft and share stories from programs that champion inclusion in Barcelona’s Raval, support refugees in the Beqaa Valley in Lebanon and Skaramagas in Athens, build schools in Barranquilla in Colombia, and create alternatives for young people affected by violence in Rosario in Argentina. These experiences deepened my belief in the unifying, life‑changing power of sport. In this role I co‑led the management team behind the Foundation’s social channels, engaging more than 5.5 million people worldwide.I started my career as an Innovation Consultant at Lead to Change, helping design creativity‑driven solutions to complex challenges. Today, I bring that same curiosity and focus on outcomes to purpose‑led storytelling in sport.
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