Joanie Taylor

Brand and Event Senior Specialist @Le Bonheur Children's Hospital

Memphis, TN

Creator and manager of Le Bon Boutique, a merchandise program used as a platform to enhance the Le Bonheur Brand and produce revenue for the hospital• Analyze market reports for Boutique items including potential product growth and elimination • Research branding trends to stay in tune with our market and similar markets• Manage contract workers, committees, volunteers and vendors• Serve as primary manager and contact for Le Bonheur brand-related questions both internally and externally • Ensure brand standards with third-party vendors, events, associates and partners to maintain consistency across the Le Bonheur brand• Manage signage in the community, on campus and for events, and strategize potential locations for additional signage• Manage special events benefiting Le Bonheur including third-party events: Enchanted Forest, Gurus of Golf and the GenerosiTEA Party• Develop, analyze and oversee in event fundraising budgets• Create and implement a marketing plan for each event to include promotions and media• Write proposals and create plans to solicit sponsorship donations for events and create unique opportunities for our partners• Work in conjunction with communications and fundraising teammates to publicize events and garner financial support from local businesses and corporations • Negotiate contracts with vendors• Use Blackbaud software to manage fundraising platforms

University of Tennessee at Martin

B.A.