Jo Andrews

Marketing Manager @Cone Health

Greensboro, NC, US

Direct development of advertising and brand management initiatives for region’s largest community health network with more than 100 locations and employees.• Lead service line marketing for ambulatory care campus services as well as women’s and children’s service lines and occupational medicine.• Launch new brand campaign garnering 5.29 million impressions and outpacing projections by 195% – achieving annual sales goal within 9 months.• Produce B2C marketing tool via Salesforce with 2X the open rate of industry benchmarks.• Execute strategic marketing and communications plans through writing compelling content, producing direct mail pieces and supporting visuals, creating consumer and employee messages, and positioning executives for visibility.• Pitch news stories, develop talking points for response, monitor media, and plan effective events for robust coverage and placement visibility.• Lead social media efforts for service lines by managing and developing content posts, monitoring and engaging with fans and measuring results. Support SaaS content needs.• Author weekly leadership message with a 60% open rate demonstrating proven readership and positive front-line staff connections with leadership.• Manage 6+ contracted vendors for video storytelling projects on owned and shared channels.• Influence effectively across organization and beyond reporting relationships. • Recruit and oversee team of 7 freelance writers.

The University of North Carolina at Chapel Hill

B.A., Journalism / Speech Communications