Joana Amoyaw
Senior Marketing Manager, Tag Heuer @LVMH
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WORK HISTORY
Senior Marketing Manager, Tag Heuer @LVMH
New York, NY, US
Lead integrated marketing campaigns (partner dev, brand strategy, digital, social, content) across the Americas, including but not limited to, Formula 1 (Miami, Mexico, Austin, Las Vegas GP, etc.), Indy Series INDY 500, New York Road Runners Partnership (NYC Marathon, UANYC Half, Abbott Dash, etc.)Co-Lead of DE & I Committee: Oversee internal initiatives focused on equity, representation, and culture-building within the organization. Partner with HR and leadership to drive inclusive programming and employee engagement.
EDUCATION
University of Hartford
Bachelor of Arts - BA, Communication; Media and Journalism emphasis
Campus International de Cannes
French Studies
Berklee College of Music
Music Marketing: Strategy for Consumer Brands
ABOUT JOANA AMOYAW
Results-oriented marketer with a passion for music, entertainment, and culture. Mission is to impact and inform audiences through digital storytelling and experiential. Proven ability to develop strategic media plans based on extensive data analysis, audience + competitive research. A keen eye for trends and content curation. Excels in cross-functional management, end-to-end project management, and solution-based thinking for global and large scale initiatives. Skilled in marketing communications, media partnerships, strategy, and operations.
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