Joana A.
Co-brand Marketing Manager @Hilton
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WORK HISTORY
Co-brand Marketing Manager @Hilton
London, GB
Manage co-brand marketing for the European market across Hilton’s credit and debit card portfolio, delivering high-impact acquisition and engagement programs in partnership with global, regional and local teams. Create value-driven, multi-channel campaigns (CRM, web, media, affiliates, PR, and on-property) that elevate customer experience, enhance engagement and strengthen loyalty, supported by strategic agency management. Drive cross-functional alignment with Product, Customer Engagement, Audience and Finance teams to support launch, adoption and lifecycle management of co-brand offerings, backed by data-driven insights and performance reporting. Manage relationships with commercial partners ensuring tight collaboration, shared marketing objectives and successful promotion of co-brand financial products, while overseeing content development, storytelling, and campaign production.
EDUCATION
University of the Arts London
Executive Course: Luxury Brand Management
ISEG School of Economics and Management Lisbon
Bachelor's degree, Economics
SKILLS
ABOUT JOANA A.
Co-Brand Marketing at Hilton, ex-Tommy Hilfiger
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