Joan Dare

About Joan Dare

PROFILE ― Performance-focused brand manager and award-winning marketer, specializing in brand strategy, integrated marketing plans, and product marketing. 20+-year career generating sustainable top-line growth for leading enterprises by optimizing funnels from brand awareness to purchase. Recognized for developing and deploying integrated campaigns tightly aligned with business strategy. ― Capitalize on broad-based background and deep marketing expertise to deliver competitive advantage. Excel in creating/executing high-impact scalable brand strategies and marketing plans. Proficient in both above-the-line and below-the-line marketing.― Experience leading cross-functional, multinational teams in complex initiatives. Build partnerships across functions and break down silos to strengthen collaboration and alignment. Identify opportunities to improve performance and expand brand footprint. ― Career wins include success launching the acquisition rebranding of a well-loved industry disruptor; leading the first in-house Experiential Team in support of all product lines; and commanding an internal/external multimedia campaign across 28 DMAs.SKILL SET Short-Term & Long-term Brand Strategy Consumer Marketing Vehicles Experiential Marketing Customer Insights & Experience Market Trend Research & Analysis External Agency Management Cross-Functional Collaboration Re-branding through Acquisition Budget Management & ROISocial Purpose/Corporate Citizenship Navigating regulatory compliance Global Brand Alignment

Experience

1. Vice President, Community Marketing

   TD

   May 2007 — Present · Philadelphia, PA, US

   Development of creative and innovative strategies to engage employees, customers and prospects in purposeful and relevant experiences that celebrate and strengthen community.Instrumental in facilitating the successful launch of the organization’s North American Corporate Citizenship initiative in the US. Orchestrate the strategic development, implementation, and oversight of marketing social purpose pillars. End-to-end ownership of signature community & environment programs, award-winning diversity initiatives, and continuity strategies. Build brand advocacy by amplifying corporate community purpose and values via community activities and employee volunteering. Engage employees, customers, and prospects in purposeful, relevant experiences by developing creative and targeted strategies. Ignite employee and community passion by leading high-impact signature programs, including diversity initiatives with activations in 29 cities, Community centric programs with 120+ hyper-local events spanning Maine to Florida, and multi-dimensional environmental campaigns.― Signature environmental campaign: increased attendance 4X YOY; increased brand impression of attendees 80%; social content engagement performed 38% over monthly average. ― Signature diversity activation experienced a 293% increase in social impressions, 41% increase in employee engagement, and 68% increase in program impressions YOY. Cultivate strong internal and external partnerships. Drive community betterment by enhancing partner engagement in communities; build continuity and promote a single narrative by forging collaborations organization-wide.

Skills

• Integrated Marketing
• Email Marketing
• Advertising
• Marketing
• Leadership
• Social Media Marketing
• Strategic Planning
• Digital Marketing
• Strategy
• Social Media
• Customer Relationship Management (Crm)
• Financial Services
• Crm
• Marketing Strategy
• Banking
• Marketing Communications
• Management