Jo Stryker
Executive Public Health & Communication Leader | Behavioral Science & Strategic Insight Expert | Marketing & Behavior Change Specialist
- Role
- Founding Partner at Sparc Lab Consulting
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Jo Stryker
I am a senior leader with over 25 years of experience advancing public health through strategic communication, research, and implementation. I bring deep expertise in health communication, behavioral science, campaign development, and evaluation—grounded in scientific rigor and a commitment to equitable health outcomes.As Director (Branch Chief) at CDC, I oversaw the Let’s Stop HIV Together campaign, led content strategy for tools like HIV Nexus, and directed communications for HIV, mpox, STIs, and syndemic conditions. I managed a $20M+ annual budget, led interdisciplinary teams of 40+, and collaborated with federal, academic, and private sector partners to drive measurable behavior change at scale.I also bring extensive experience designing and managing mixed-method evaluations, IRB- and OMB-approved research, and message testing protocols. I led the development of logic models, outcome frameworks, and A/B testing strategies for more than 17 campaigns, and collaborated with data science teams to optimize performance using tools like Tableau, Google Analytics, and Power BI.My publication record includes 40+ peer-reviewed articles across HIV prevention, health communication, clinical decision-making, and behavior change. I’ve served in leadership roles during multiple federal public health responses and am recognized as a strategic and scientific advisor.
Experience
Founding Partner
Feb 2026 — Present · US
Co-founded SPARC Lab to provide senior-level strategic communications and behavioral science expertise to organizations navigating complex public health and social impact challenges.Lead client engagements across: • Communication research and message development • Campaign and brand strategy • Implementation planning and partnership strategy • Evaluation design and performance measurement • Risk and crisis communicationAdvise executive teams on how to translate scientific and policy complexity into clear, actionable, audience-centered communication strategies.
Education
University of Pennsylvania
PhD, Communication
1996 — 2001
University of Massachusetts Amherst
BA, Communication
1993 — 1995
Skills
- Health Communication
- Qualitative Research
- Campaign Development
- Quantitative Research
- Program Evaluation
- Quantitative Analysis
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