Jo McDonald
Country Manager Uk and Ireland @Napoleon
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WORK HISTORY
Country Manager Uk and Ireland @Napoleon
EDUCATION
Anglia Ruskin University
Bachelor of Arts (BA), European Social Policy
SKILLS
ABOUT JO MCDONALD
Dynamic, people first, commercial leader with 20+ years scaling outdoor living and lifestyle brands across the UK and Europe. Currently leading the European Sales and Marketing teams at Traeger Inc, Focused on developing tailored sales and marketing strategies to address local market needs, driving growth for the Traeger and Meater brand. My role encompasses development, implementation and management of the 360 Go to Market Strategy, Product and Retail Channel management, including National and Key account negotiations, alongside meeting corporate directives.Known for developing inclusive, high performance cultures I am deeply committed to fostering a collaborative team culture, coaching, empowering and creating clarity that drives success.Key Achievements to Date include -Built Traeger UK and Irish business from zero, establishing an office, hiring and development of high performing sales and marketing team. Promoted to Senior Director EMEA (2024). Led EMEA leadership team across direct and distributor markets, owning OPEX budgeting, EU strategy execution and people leadership across multiple countries. Delivered rapid market penetration and National Account listings, including B&Q, John Lewis through strong relationships premium brand positioning and experiential retailer engagement. At Weber Stephen Products UK Limited progressed from Territory Manager to Director of Sales and Interim Country Manager, contributing to >500% growth during tenure. Recognised for empathetic leadership, structured performance management and cross-border collaboration.
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