Jo Halliday

Chief Executive Officer, Founder @Talking Medicines

Data tech innovator Talking Medicines, based in Jersey City, Glasgow and London, uses advanced AI, ML, NLP to provide pharmaceutical companies and their Ad agencies with real-time data intelligence. The company uses a collection of AI, ML and NLP tech tools to capture and structure the voice of the patient from real world conversations and behaviours at home. Through mapping the patient voice from social media and connected devices to regulated medicine information, the company is able to build data points to deliver trends and patterns of patient sentiment across medicines. This intelligence embraces regulatory compliance enabling marketing in pharmaceutical companies to measure patient confidence by medicine and in turn action the levers for share growth.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n