Jo Goldfarb
Communications/Public Relations
- Role
- Director of Communications, Basis Independent Brooklyn at Basis Independent Brooklyn
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Jo Goldfarb
My passion for communications is exceeded only by my love for a school that I have come to adore as a parent. After spending 20 years leading communications programs for some of the largest healthcare brands in the world while at top-ranked New York City public relations agencies, I transitioned to the education world, bringing my skills and experience to a new private school redefining education.
Experience
Director of Communications, Basis Independent Brooklyn
Sep 2016 — Present
Orchestrate all aspects of BASIS Independent Brooklyn communications across two campuses. Role involves working closely with the head of school, operations, and staff to inform and build community in Brooklyn. Oversee traditional and social media channels in addition to encouraging community events and mentorship programming to help BASIS Independent schools thrive in New York.
Education
Duke University
Bachelor of Arts (B.A.), English Language and Literature/Letters
1991 — 1995
Yale School of Management
Digital Marketing: A Strategic Perspective Certificate, Digital Marketing
Skills
- Speech Writing
- Message Development
- Communications Planning
- Grassroots
- Press Releases
- Corporate Communications
- Crisis Communications
- Strategic Communications
- Integrated Marketing
- Marketing Communications
- Nonprofits
- Public Relations
- Internal Communications
- Media Relations
- Reputation Management
- Social Media
- Ghostwriting
- Grassroots Organizing
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