Jo Brown

About Jo Brown

I am an experienced B2B and B2C marketing professional currently working in the steel industry as a digital content strategist. I have a passion using my marketing knowledge to help the community. I currently live in the Queen City but I\'m originally from the City of Brotherly love.Go BIRDS! I am always looking to connect with like minded individuals and other marketing professionals please feel free to reach out.

Experience

1. Digital Content & Marketing Strategist

   Nucor Corporation

   May 2024 — Present · Charlotte, NC, US

   This role is focused on the development and execution of a digital content and marketing strategy to support Nucor’s commercial marketing efforts and optimize our presence and visibility online. Responsibilities include but are not limited to- Develop commercial digital content plan - Manage execution of all aspects of the plan this includes but is not limited to managing team of content writer and designer, making sure all content is reviewed by all necessary team members, work with development team to get all approved content on the website, gather monthly reporting and analytics of all content)- Search engine optimization: conduct keyword research using SemRush for all planned content, conduct monthly reporting to make sure the Nucor brand continues to gain visibility amongst search engines - Work with various teams across multiple departments to launch a new corporate website- Manage a team to create and optimize content for the new and existing site - Conduct keyword research and optimize all content for search engines for the new site - Present keyword research findings to 10+ product groups to enhance their understanding of how customers are searching for their products and how we can improve their product\'s visibility on Google- Establish a CRM and email management system to be used for the new website - Optimize and maintain website health - Create reporting and establish benchmarks to identify gaps in the site and user experience - Collaborate with solutions and commercial teams to develop digital content strategies and plans - Align with the steelmaking group to optimize the web visibility of Nucor’s product offerings - Engage with Nucor’s up/downstream businesses to align on digital strategies and maximize efficiencies

Education

• Elon University

  Bachelor of Arts - BA, Major: Strategic Communications Minor: Professional Sales

  2013 — 2017

Skills

• Time Management
• Public Speaking
• Writing
• Teamwork
• Qualtrics
• Strategic Communications
• Customer Service
• Surveymonkey
• Facebook
• Research
• Event Planning
• Adobe Photoshop
• Blogging
• Microsoft Office
• Multi-Media Marketing Campaigns
• Marketing
• Organization Skills
• Communication
• Photoshop
• Adobe Indesign
• Leadership
• Social Media
• Public Relations
• Wordpress
• Microsoft Word
• Salesforce.com
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Email Marketing