Jo Birtwistle

About Jo Birtwistle

Accomplished and passionate Communications leader with over 20 years\' experience in B2B and B2C, specializing in PR, brand, internal communication strategy and execution, employee engagement, change management, strategy planning, crisis management, customer experience, M&A and divestitures communication strategy, litigation, and more. Trusted advisor to the C suite. Advocate and coach to a high performing global matrix communications team. Confidence operating across the board, from strategic level to execution and evaluation. Vision to create a communications function, strategy and narrative that fosters a culture of understanding, innovation, visibility and authenticity to support business growth, brand reputation, employee engagement and shareholder value. Proven success of creating inspiring and engaging channels and content that inform strategy, values and mission across a diverse, global audience. Experience across significant global business transformation and organizational change initiatives. Critical leadership roles across multiple crises with impact to customers, investors, partners, officials, and employees, including, but not limited to, operational, cyber, activist, EH & S, natural disaster, product security and recall, customer, brand reputation. Memberships / Training / Courses: Chief, Ragan Communications Leadership Council, Big Data (Kellogg School of Management 2017), Kaizen Facilitator Training (Six Sigma 2012), ADKAR Change Management, Crisis Management (Melcrum), Equality & Diversity, Interact, Sitekit, Employee Engagement (Melcrum), IOSH safety for Senior Executives, Child Protection (as part of Volunteer role), Storytelling Training (Grossman Group 2013), Level 1 Business French language course (Language Trainers 2012), Strategic Engagement Programme Facilitator (2012)

Experience

1. VP, Communications

   Eaton

   Jun 2025 — Present · Cleveland, OH, US

Education

• The Manchester Metropolitan University

  BA Hons, Corporate Communications

Skills

• Blogging
• Strategic Planning
• Supplier Evaluation
• Newsletters
• Integrated Marketing
• Management
• Marketing Strategy
• Reputation Management
• Marketing
• Corporate Communications
• Intranet
• Corporate Social Responsibility
• Editing
• Strategy
• Communications Planning
• Change Management
• Leadership
• Event Planning
• Marketing Communications
• Business-to-Business (B2b)
• Press Releases
• Event Management
• Crisis Communications
• Employee Engagement
• Project Management
• Public Relations
• Internal Communications
• Media Relations
• Internal & External Communications
• Strategic Communications
• Social Media
• Copywriting
• Communication Training