Jo Ball
Retail and Channel Insight Analyst @Uk Greetings
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WORK HISTORY
Retail and Channel Insight Analyst @Uk Greetings
Dewsbury, GB
Analysing and interpreting data into actionable insight to support both wider business objectives and interpret findings for key accounts.• Data visualisation - communicating insights to key stakeholders, developing relationships with and delivering presentations to both internal and external customers.• Mining of both quantitative data and secondary research to support seasonal reporting, product deep dives and consumer immersions, whilst exploring wider macro trends that will impact the Category.• monitor and analyse the wider retail and economic landscape, drawing on multiple intelligence sources and subscriptions to deliver insight-driven reports that support business strategy.
EDUCATION
CIM | The Chartered Institute of Marketing
Diploma in Marketing, Marketing
The University of Salford
BA(hons) Business Studies Class 2.1, Business studies
Chartered Management Institute
Team leader and Supervisor level 3, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT JO BALL
I’m a commercially focused product and insight professional, with experience across range management, product development, and customer analytics. Most recently, I’ve worked in customer and channel insight—helping category teams understand shoppers, retail environments, and emerging trends to drive smarter decisions. I have strong experience in telling compelling stories from data and ensuring insights are actionable for key stakeholders. I bring strong experience in telling stories from data and translating them into actionable insight for key stakeholders, supported by a background in building customer-led ranges and launching successful innovations.
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