Jo Anne C. Abad
Senior Category Manager @Amazon
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WORK HISTORY
Senior Category Manager @Amazon
US
Developed and executed the Fresh Prepared Foods selection and merchandising strategy, improving the assortment of Grab & Go categories including Sushi, Refrigerated Desserts, and Cold Breakfast- Lead the Fresh Bakery category for Amazon Go, driving selection strategy, vendor on boarding, and improvements across the 5Ps (Product, Price, Place, Promotion & People) in a “Just Walk Out” tech-enabled store environment- Onboarded new bakery vendors across both national VMI partners and local artisan bakeries to strengthen selection and availability- Launched high-performing categories such as Produce and Sushi in key markets, including Chicago- Built operational tools and mechanisms to support seasonal product rollouts and selection performance improvements- Conduct in-depth category performance analysis to inform strategy, problem-solving, and business reviews.
EDUCATION
University of the Philippines
Bachelor of Arts - BA
St. Paul College Pasig
High School Diploma
Asian Institute of Management
Basic Management Program Class 143
ABOUT JO ANNE C. ABAD
As Territory Lead for Northern California at Uber Eats, I manage end-to-end market…
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