Jo-Ann Hernandez
CEO @ Business Lazo, LLC | Driving Sales Growth, Contract Negotiations | Fractional Management and Sales Consultant | Experience Sales Expert
- Role
- Chief Executive Officer at Business Lazo,llc
- Location
- Princeton, MA, US
- LinkedIn followers
- 500 followers
About Jo-Ann Hernandez
Jo-Ann Hernandez brings over two decades of expertise in sales, marketing, B2B, and B2C retail sales management, collaborating with industry giants like Microsoft, Intel, H&R Block, Targus, Hallmark, and Nickelodeon. She founded Business Lazo, LLC, a Certified MBE and WBE Minority & Women-Owned Business Enterprise, offering consulting, sales, and manufacturing representation. Her impact spans from start-ups to Fortune 500 companies, domestically and internationally.Formerly Head of North America Retail Sales at Kaspersky Labs, a top cybersecurity firm, Jo-Ann drove revenue growth, optimized retail account management, and built key relationships with distributors and B2B and B2C partners. Her leadership extended to setting objectives for sales and marketing initiatives in the retail channel.Beyond her achievements, Jo-Ann actively volunteers as a SCORE Mentor, sharing her insights to empower aspiring entrepreneurs. Her journey reflects an unwavering commitment to excellence and innovation, making her a respected authority in sales, marketing, and business development.For more information, please visit these sites to learn more: https://johernandez.com/entrepreneur and https://businesslazo.com.Enhanced Key Skills: Sales, Hunter Mentality, Consultative Approach, Advanced Negotiation, Sales Strategy, Account Leadership, Sales Team Management, Strategic Planning, Business Expansion, Effective Communication, Market Analysis, Forecasting, Proficient in MS Office Suite and Adobe Creative Cloud.Core Competencies:Adaptability, Proactive Self-Starter, Creative Problem Solver, Innovative Thinker, Results-Driven, Resourceful Planner, Agile and Flexible, Expert Troubleshooter.
Experience
Chief Executive Officer
Jan 2019 — Present · Princeton, MA, US
Solely responsible for sales, consulting, marketing, contract negotiations, and acquiring manufacturer lines for representation in North America• Increased annual revenue by 30% by developing and implementing a comprehensive sales strategy, showcasing strategic planning and growth orientation• Led and coached a team of 4 sales representatives, achieving a 20% increase in average deal size, highlighting leadership and team development skills• Established and managed key partnerships with manufacturers, demonstrating the ability to build and leverage partnerships for success
Education
N.B.S. Radio
Radio and Communications Certificates
Montclair State University
Liberal Arts and Sciences/Liberal Studies
Results Coaching Program
Career Development/Sales
The Inner City Ensemble
Theatre/Communications
Penn State University
Communication
H.B. Studios
Theatre and Speech
Tuck Executive Education at Dartmouth
Business, Management, Marketing, and Related Support Services
Inner City Capital Connections (ICCC) Boston
Graduated Program, Business, Management, Marketing, and Related Support Services
2023
William Paterson College
Theatre and Arts
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