Jennifer Spaeth Nobui

About Jennifer Spaeth Nobui

I started my career in corporate finance. I was analytical and loved numbers. But secretly, it was the WSJ articles about brands that I kept reading, skipping the financial news. I kept finding ways to get closer to the marketers.until I became one. Why? I began to realize that brand building is where we admit that (good) business IS personal. I loved the consumer, the innovation, the creative. And then something really cool happened…the explosion of data-driven marketing tech allowed us to build truly personalized customer relationships. Marketing, analytics and capability building came together and my career passion was born. I am a marketing executive with experience in brand building, strategy, digital marketing, multi-channel campaign creation, personalization, customer journeys, segmentation, consumer insights, segmentation, multi-channel campaign creation, testing and optimization, agency management, cross-functional leadership and data strategy. I pair that experience with servant leadership and a passion for capability building through coaching, mentoring, team leadership and intentional culture building to drive high-performing teams. Brand Builder | Digital Marketer Email: j••••••@gmail.com Core Competencies: • Brand Management • Digital Marketing • Personalization • Digital Experience Building • Data Strategy • Customer Journeys • Strategy & Innovation • Cross-Functional Leadership • Piloting, Testing and Optimization • Coaching & Mentoring • Segmentation • Vision Building • Capability Development Key Accomplishments: Improved marketing ROI 3X by accelerating data-driven personalization, expanding audience structure, implementing test-and-learns, targeting points of adoption and cutting non-working costs in half Developed organization’s first large-scale personalized digital marketing program which was scaled to all brands in the region and increased marketing effectiveness 10% and ROI 12% Created brand’s first personalization initiative by mapping the customer journey, creating an audience structure, identifying need states and conducting a content audit to deliver an MVP experience Led first-of-a-kind customer journey mapping across the enterprise, resulting in full implementation across 7 brands in 9 months Initiated third party data partnership to create algorithms identifying high potential customers, resulting in new acquisition Call me with opportunities in digital experience and digital marketing strategy and deployment.

Experience

1. Chief Marketing Officer

   Shopko Optical

   Jan 2022 — Present