Jainam Shah
Assistant Marketing Manager @RP Sanjiv Goenka Group
Signup · Get unlimited contacts
WORK HISTORY
Assistant Marketing Manager @RP Sanjiv Goenka Group
Owning end-to-end user retention strategy - from building journey flows and segmentations to executing lifecycle campaigns that drive repeat behavior• Leading campaign ideation and content briefing, ensuring qualitative storytelling aligns with user psychology and brand tonality• Designing dashboards and KPIs to monitor retention, repeat rate, churn, and cohort performance across key funnels• Driving qualitative analysis on content effectiveness, message hooks, and behavioral triggers for long-term user value• Collaborating across product, creative, and CRM teams to align data-led insights with impactful content and communication• Turning consumer behavior insights into strategic nudges, habit loops, and high-conversion moments
EDUCATION
Welingkar Institute of Management
PGDM , Media Marketing
Thakur College Of Engineering & Technology
Bachelor of Engineering - BE
ABOUT JAINAM SHAH
A curious mind who began with engineering and evolved into a growth and content strategist, combining tech depth with media & consumer insight.My journey started at Infosys, where I mastered agile delivery and QA practices. An early curiosity about how brands connect with audiences led me to pursue an MBA in Media Management - turning that interest into expertise.I’ve worked across India’s top OTT and media platforms- At MX Player, I drove internal growth by leading product merchandising, promotions, and in-app engagement- At JioCinema, I shaped content programming, executed high-impact brand integrations, and led user-tech strategies to boost retention.Currently, I lead retention and consumer behaviour campaigns at the D2C Ayurveda brand Dr. Vaidya’s, focusing on user lifecycle strategy and habit-building journeys.I thrive at the intersection of strategy, content, and user psychology - where storytelling meets data and scale. Whether it’s launching content drops, optimizing user funnels, or building loyalty through insight-led nudges, I focus on meaningful impact.> Growth & retention | OTT & D2C ecosystems> Content strategy | Engagement campaigns> Product merchandising | Behavioural insightsAlways learning. Always evolving.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.