Nicole Watson
SVP Global Therapeutics Marketing | Building Strong Consumer Brands & High-Performing Teams | Driving Growth in PE-Backed Environments
- Role
- SVP Global Therapeutics Marketing at Crown Laboratories A Revance Company
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Nicole Watson
I’m a senior marketing leader with experience building and guiding consumer skincare brands in fast-moving, private-equity–backed environments. At Revance (formerly Crown Laboratories), my focus is on clear strategy, disciplined execution, and strengthening brand and commercial performance across channels. My background spans brand strategy, digital and eCommerce, retail growth, creative development, and marketing P&L ownership. I work closely across the organization to bring clarity to complex work, align teams around practical priorities, and ensure thoughtful, steady progress. As a people-first leader, I’m committed to building strong, collaborative teams and creating an environment where talented people can do their best work. Colleagues know me for my calm approach, ability to simplify what matters, and focus on helping teams navigate change with confidence and purpose. Focus areas:• Brand transformation & portfolio strategy• Digital acceleration & omnichannel marketing• Retail expansion & in-market performance• Cross-functional alignment in PE-backed organizations• P&L stewardship and disciplined decision-makingI care deeply about building brands that make a real difference, supporting teams through growth and transition, and helping organizations move forward in a way that is clear, steady, and built for long-term success.
Experience
SVP Global Therapeutics Marketing
Crown Laboratories A Revance Company
Jul 2024 — Present
Lead global marketing for the therapeutics portfolio, setting direction, strengthening brand and commercial performance, and guiding cross-functional teams in a fast-moving, PE-backed environment.
Education
Gardner-Webb University
BA, Communication Studies: Public Relations
Skills
- Product Marketing
- Social Networking
- Brand Awareness
- Market Research
- Marketing Communications
- Crm
- Strategic Planning
- Newsletters
- Competitive Analysis
- Retail
- Direct Marketing
- Leadership
- Social Media Marketing
- Marketing Management
- Email Marketing
- Corporate Communications
- Public Relations
- Media Relations
- Business Strategy
- Online Advertising
- Business Development
- Digital Marketing
- Brand Development
- Sales
- Integrated Marketing
- New Media
- Strategy
- Advertising
- Brand Management
- Cross-Functional Team Leadership
- Marketing Research
- Marketing
- Marketing Strategy
- Program Management
- Event Planning
- Project Management
- Trade Shows
- Direct Mail
- Sales Process
- Account Management
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