Jeff Neely

About Jeff Neely

Outcome-driven leadership: Impacted over $1B in business wins in first two years at IBM. Designed an offering development program whose portfolio grew 3X faster than other offerings. Developed an organizational design adoption offering to consult with enterprises trying to build and scale design capabilities. Design Direction: Award-winning director who led teams to meld best practices of product design, service design and conceptual creative into an effective research-driven practice. Team Management: Extensive experience recruiting, hiring and leading creatives and designers. Consistently maintain diversity and retention numbers above benchmarks. Mentor senior designers across business units and have guided multiple ICs to exec roles.LEADERSHIP QUALITIESPassion | Empathy | Transparency | Building Trust | Gaining Alignment | InnovationSKILLSTalent Management & Leadership Development | Strategic Leadership | Creative Direction Design Operations | Experience Design | Integrated Marketing | Service DesignPositioning & Messaging | Workshop Facilitation | Event Management | Storytellingemail: j••••••••@gmail.com

Experience

1. VP of Design, Ibm Z & Linuxone

   IBM

   Aug 2022 — Present · Austin, TX, US

   Leading global design for IBM’s mainframe unit, including UX, research, industrial design and technical content· Defining vision for design across the mainframe division, driving user-centric product roadmaps across hardware, software and internal transformation projects to align stakeholders · Collaborating with PM and engineering to define priorities, created a rubric that drives alignment across org· Leading the Z Design Council, where we work directly with clients to co-create the next gen of mainframe technology, including two annual live workshops with 70+ clients· Transforming multiple processes: revised budget process to streamline designer allocations; refined job roles, defined process improvements and built stronger client relationships with design· Leading expansion of design & content org into India, recruiting and scaling the team to increase capacity · Creating a new AI-empowered client feedback process for all product documentation, increasing items serviced by 2X and saving over $400k via content deflections· Representing the Z mainframe unit on the Design Executive Council, providing leadership across IBM and ensuring consistency in our approach and client experience

Education

• Northwestern State University

  Batchelor's, Advertising Design

  1988 — 1993

• The University of Texas at Austin

  Master's, Advertising

  1993 — 1995

Skills

• Digital Strategy
• Writing
• Advertising
• Strategy
• Information Architecture
• Creative Strategy
• Interaction Design
• Social Media
• Team Management
• Graphic Design
• Web Analytics
• Integrated Marketing
• Mobile Marketing
• Creative Direction
• Digital Marketing
• Concept Development
• Design Thinking
• Marketing
• Art Direction
• Direct Mail
• User Interface Design
• Social Media Marketing
• User Experience
• Content Strategy
• Online Advertising
• Corporate Branding
• Copywriting