Joshua Dominguez
Senior Brand Designer @PepsiCo
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WORK HISTORY
Senior Brand Designer @PepsiCo
London, GB
Part of the IB Design Team, responsible for managing multiple brands and executing major design projects across the portfolio - Pepsi, Gatorade, 7Up, Rockstar & Sting. I help develop brand design strategies across a spectrum of capabilities from ideation and strategy to execution, including innovation pipelines, product architecture, visual identity systems, design guidelines and packaging design.
EDUCATION
Brentside Arts College
GNVQ Advanced, Art & Design
SAE Institute - London
Bachelor's Degree, Recording Arts Technology/Technician
ABOUT JOSHUA DOMINGUEZ
After 19 years across agencies and in-house teams, I\'ve learned that the best work comes from asking the right questions early and staying close to the craft throughout.At PepsiCo I applied that thinking to five global drinks portfolios — visual identity, packaging, and campaign production for some of the world\'s most recognised brands. Before that, I worked with Apple, Nike and Oakley.I\'m a designer who can also illustrate, art direct, and produce.That range tends to make projects move faster and land better.I\'m now available for new p••••••••@studio-waan.com
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