Jacob Zimmerman
Crm Operations Manager @Delaware North
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WORK HISTORY
Crm Operations Manager @Delaware North
Chicago, IL, US
Owned end-to-end CRM strategy and execution for 16 rapidly scaling social casino titles, managing segmentation logic, lifecycle automation, and performance optimization. • Analyzed full-funnel marketing performance, identifying segmentation gaps: push achieved 6.54% CTR via behavioral targeting vs. email\'s 2.65% CTR via broadcast, establishing a framework for channel-specific audience strategy.• Built and maintained event-driven tagging conventions across player touchpoints, ensuring data integrity for behavioral segmentation and cohort analysis.• Created 4 unique CleverTap dashboards with ~20 data cards each, enabling real-time visibility into player engagement, retention, and monetization metrics across the portfolio. • Designed and executed A/B testing frameworks incorporating send time optimization and behavioral segmentation to drive creative and messaging refinement, delivering 30%+ lift in engagement metrics quarter-over-quarter.• Produced comprehensive marketing analysis reports identifying attribution gaps, segmentation performance variance, and revenue concentration patterns across email, push, and in-app channels to inform strategic optimization.
EDUCATION
Northern Illinois University
Bachelor of Arts - BA, Spanish - Business Administration & Translation
Northern Illinois University
Bachelor of Science - BS, Marketing Research
SKILLS
ABOUT JACOB ZIMMERMAN
WHO AM I CRM and lifecycle marketing expert with 6+ years driving player retention and revenue growth across social casino and gaming platforms. Delivered 420% portfolio growth and 67% QoQ revenue lift through data-driven retention strategies and precision segmentation. WHAT I EXCEL AT Building omnichannel campaigns (email, push, SMS, in-app) that translate player behavior into measurable engagement and revenue outcomes. Hands-on with CleverTap, SFMC, Braze, Iterable, Teak, AppsFlyer, HubSpot, and Tableau to design event-driven segmentation, lifecycle automation, and A/B testing frameworks. I partner with cross-functional teams to identify behavioral triggers, optimize channel strategy, and maximize customer lifetime value at scale. WHAT I\'M PASSIONATE ABOUT Creating precision VIP experiences and go-to-market strategies that move players through their lifecycle with intentional messaging and timing. I\'m equally driven by the data side: uncovering segmentation gaps, analyzing attribution across channels, and building frameworks that connect strategy to measurable outcomes. The intersection of strategic thinking and analytical rigor is where I do my best work. Also, golf! Send me your favorite courses and recommendations!
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