Johanna Samu
Manager of Member and External Relations @Alberta Association Of Midwives
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WORK HISTORY
Manager of Member and External Relations @Alberta Association Of Midwives
AB, CA
Enhanced Membership Engagement and Retention:Successfully developed and implemented strategies to boost member satisfaction-Crafted Compelling Communication and Content:Created and distributed regular communications, including newsletters, emails, and web content, aligning messages with organizational goals and consistently reinforcing value to members and stakeholders-Strengthened Relationships with Stakeholders:Established and nurtured relationships with members, industry partners, and external stakeholders, serving as a primary point of contact for feedback, inquiries, and collaborative opportunities-Successfully Planned and Executed Events:Organized and led conferences, workshops, and member events, such as the 2024 Midwifery Matters Conference, overseeing logistics, speaker coordination, and attendee engagement to deliver valuable experiences and foster networking-Developed Strategic Outreach and Crisis Management Plans:Collaborated with senior leadership to develop and execute strategies for membership growth and external relations. Proactively managed potential issues, creating and implementing crisis communication plans as needed-Analyzed and Reported on Membership Metrics:Monitored engagement, satisfaction, and event metrics, delivering regular reports to leadership with actionable insights and data-driven recommendations to enhance member services and optimize future strategies.
EDUCATION
University of Ottawa
BA in Interdisciplinary Studies Minor Communications and Minor Sociology, Communications and Sociology
Algonquin College of Applied Arts and Technology
Diploma, Public Relations, Advertising, and Applied Communication
Algonquin College of Applied Arts and Technology
General Arts and Science - Certificate, Design Studies
ABOUT JOHANNA SAMU
Greetings! I am Johanna, a lifelong learner and ambitious professional whose journey spans across non-profit, healthcare, communications, and beyond. I hold a Public Relations Diploma and a Design Studies Certificate from Algonquin College, as well as a Bachelor of Arts in Interdisciplinary Studies with minors in Communications and Sociology. These academic experiences, combined with my professional work, fuel my expertise in communications, design, social equity, public relations, business management, and human relations.Throughout my career, I have contributed to esteemed organizations in Ottawa, Montreal, and Alberta, where I immersed myself in communications, equity and inclusion, entrepreneurship, NGOs, healthcare, international relations, and design. Each experience has sharpened my ability to think across disciplines, manage diverse teams, and design solutions that balance innovation, practicality, and community impact.At my core, I am driven by entrepreneurship. As founder of Iron & Ember Group, I cultivate bold ideas across communications, real estate, construction, cultural projects, and social enterprises. My mission is to build sustainable businesses and legacy projects that uplift communities while balancing profitability with purpose.Particular interests-Communications and Media (with a strong passion for photography)-Criminology and Justice Studies-Real Estate Development and Investment-Nuclear and Renewable Energy Innovation-Sociology and Psychology-Mental Health, Wellness, and Counseling-Equity, Diversity, Inclusion, and Accessibility (EDIA)-Sciences — including Astrophysics, Geography, Medical Advancements, and Engineering-Social Work and Community Counseling-Music, Visual Arts, and Creative Expression-Design, Architecture, and Urban Planning-World Mythologies and Cultural HistoriesHobbies-Traveling -Hiking and connecting with nature-Drawing, sketching, and painting as creative outlets-Reading thought-provoking works and writing -Dancing-Sports: Soccer, Swimming, Rugby, and Volleyball-Culinary-Carpentry and hands-on craftsmanship
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