John Mitchell

About John Mitchell

With 36 years of experience, I partner with global textile and technology manufacturers to translate technical innovation into sustainable North American market growth.My background spans business development at the intersection of material science, supply chain, and brand strategy. I have led numerous market entries and product launches, introducing advanced performance, industrial, and safety textiles often from mills with little initial North American presence that now supply leading workwear and performance apparel brands based on my efforts.I take a consultative, market-driven approach to sales, aligning technical innovation with clear, unmet customer needs, building durable partnerships across brands, distributors, and supply chains, positioning new technologies as solutions that deliver performance and sustainability value.Today, my focus is on knits, wovens, technical textiles utilizing natural and synthetic yarns, identifying and driving differentiation and long-term growth for leading edge textile producers. I partner with manufacturers and brands seeking credible market entry, expansion, and durable commercial success in North America.

Experience

1. Head of Sales Americas

   Livinguard Technologies Ag

   Feb 2026 — Present

   Livinguard Technologies AG is a Swiss material science company engineering environmentally friendly and safer textile chemistries integrated at the production stage, transforming base materials into intelligent materials, with research, testing, and applications facilities in Switzerland and India- Collaborating with R&D, manufacturers, and end-use brands across a range of textile industries and applications- Sales of sustainable dyeing additives to provide both economic/ cost benefits to manufacturers also reducing the environmental impact by extending product life through durability; water, energy, and chemical savings- Industry leading biocide-free odor control combined with fiber protection to inhibit microfiber shedding- Supporting a product portfolio of applications to enhance textile functionality as part of our sustainable technology platform.

Education

• University of Miami

  Transferred freshman year, Marine Biology and Biological Oceanography

• University of New Hampshire

  BS Summa cum laude, Business Management

• Manchester Community College NH

  Associate of Arts and Sciences (A.A.S.), Highest Honors, Manufacturing Engineering Technology/Technician

Skills

• Product Development
• Leadership
• Supply Chain Management
• Apparel
• Footwear
• Sourcing
• Brand Development
• Strategy
• International Business
• Customer Relations
• Strategy Implementation
• Forecasting
• Product Management
• Business Development
• Global Sourcing
• Marketing
• Account Management
• Supply Chain
• Negotiation
• Production Management
• Sales
• Textiles
• Fashion
• Sales Management
• New Business Development
• Merchandising
• Management
• Manufacturing
• Strategic Planning
• Cross-Functional Team Leadership
• Marketing Strategy