James Setaro

About James Setaro

Achievement-oriented, multichannel marketing professional with considerable corporate and agency experience. Builds strong client relationships and manages projects to ensure deliverables are on time, on budget and on strategy. Strengths include planning and analysis, development and execution of brand strategy.

Experience

1. Marketing Communications Manager

   Allianz Partners

   Jan 2015 — Present · Richmond, VA, US

   Responsible for developing and executing retail and brand marketing initiatives and executing media plans for travel agent distribution channel, retail trade, local and national brand, and human resources recruiting. Role transitioned from contractor to full-time-employee status.• Develop and implement marketing communications plans to launch new accounts, collaborating with sales and client services teams.• Provide strategic input to guide in-house creative team in creating ads, collateral and sales support materials.• Manage and execute media plans for retail trade, brand and recruitment initiatives.• Collaborate with media agency and internal teams to develop digital, print and broadcast ad materials.• Build and maintain positive, productive relationships with sales, product, marketing, and compliance team members.

Education

• Virginia Commonwealth University - School of Business

  MBA

  2001 — 2003

• University of Virginia

  BA, Foreign Affairs, French

  1986 — 1990

Skills

• Creative Strategy
• Marketing Communications
• Advertising
• Marketing
• Integrated Marketing
• Marketing Strategy
• Interactive Marketing
• Account Management
• Direct Marketing
• Social Media
• Brand Development
• Social Media Marketing
• Customer Service
• Online Advertising
• Email Marketing
• Direct Mail
• Digital Strategy
• Cross Functional Team Building
• Digital Marketing