Jessica Morales Maust

About Jessica Morales Maust

Dr. Jessica Morales Maust is a dynamic and strategic executive known for high-impact performance, record-setting results, and an infectious enthusiasm that inspires teams and organizations alike. With over 15 years of experience in enrollment management, Jessica brings a proven track record of driving sustainable growth, optimizing operational efficiency, and leading with purpose. She empowers individuals, teams, and institutions to uncover and harness their unique strengths to thrive in complex, mission-driven environments.Currently serving as the Vice President for Enrollment Management at Marian University in Indianapolis, Indiana, Jessica oversees the institution’s enrollment ecosystem — admissions, recruitment, financial aid, marketing, data analytics and enrollment operations. She earned her Doctor of Education (Ed.D.) in Organizational Leadership from Marian University, where she successfully defended her dissertation in February 2025: “A Need to Know: An Examination of the Intersection Between Social Cognitive Neuroscience and Motivation in College Admission Counseling.” Her academic background also includes a Bachelor of Arts in Mass Communications and a Master of Business Administration from Iona University in the greater New York City area.Jessica is widely recognized for her ability to align strategy with mission, motivate high-performing teams, and build cultures of innovation and belonging within higher education.Jessica’s expertise spans a wide range of leadership functions, including:• Strategic enrollment planning and operational oversight• Data-driven decision making and market research• Advanced data analytics, KPI management and predictive modeling• Enrollment marketing and communications strategy• Budget development and financial stewardship• Financial aid operations and revenue optimization• Organizational design and process optimization• Professional development and staff retention initiatives• Cross-functional collaboration & stakeholder management• Planning and execution of small- and large-scale events• Public speaking, presentation & external relations• Policy development, institutional planning & governance engagement• Compliance & regulatory knowledge• Leadership and engagement at the state, regional, and national levels across nonprofit and for-profit sectors

Experience

1. Vice President for Enrollment Management

   Marian University Indianapolis

   Jul 2024 — Present · Indianapolis, IN, US

   Serve as the chief enrollment officer leading and championing the university\'s comprehensive, multi-nodal enrollment and financial aid infrastructure, strategies, policies, and operations.• Oversight of seven departmental units across four locations totaling 50 professionals including undergraduate enrollment, graduate and online enrollment, college of osteopathic medicine and health profession enrollment, enrollment operations, data management and financial aid.• Facilitate the development and implementation of an institution-wide, optimal enrollment management plan, for short-term and long-range enrollment sustainability and financial stability, to include academics, finance, capital planning, student services, campus life, institutional research, advancement and admission

Education

• Iona University

  Masters of Business Administration (MBA), Marketing, Human Resource Management

  2011 — 2014

• Mark T. Sheehan High School

  High School Diploma

• Marian University Indianapolis

  Doctor of Education - EdD, Organizational Leadership

• Iona University

  Bachelor of Arts, Mass Communication (Journalism) with a Minor in Spanish

  2006 — 2010