Joe Amodio

About Joe Amodio

I’m a growth-focused marketer with a background that spans startups, real estate, and nonprofit. My approach blends experimentation, channel strategy, conversion tracking, and strong messaging across the customer journey.I began my career working with early-stage startups across a range of industries—healthtech, food, fitness, B2C, and DTC. Some had no budget, others had raised over $100M. I developed and managed brand messaging, built social media channels from the ground up, and ran campaigns across Facebook, Google, and niche partnerships. I led initiatives around community management, early acquisition, landing page testing, lifecycle messaging, and user engagement. I learned how to grow without a budget, and how to spend wisely when I had one.In recent years, I’ve focused on real estate and residential leasing. At Roomrs, I managed apartment leasing across NYC, ran digital marketing for their coliving portfolio, and drove conversions through paid ads, ILS strategy, and CRM-based outreach. At Common, I oversaw paid media, SEM/SEO, landing page A/B testing, and lifecycle strategy for 50+ multifamily properties nationwide. I optimized Google Ads and ILS performance, created performance dashboards for regional teams, and restructured underperforming markets to improve lead-to-tour rates. Along the way, I learned the leasing process hands-on—from tours and follow-ups to move-ins and renewals.I currently lead digital strategy for a NYC-based animal rescue, where I manage SEO, website testing, and our Google Ads nonprofit grant. I built and trained an AI chatbot to reduce customer service inquiries and implemented landing page tests to improve local ad performance. I also create and manage content across the site, from adoptable dog bios to blog posts, and lead efforts to improve how people find us and engage.Across every role, I’ve focused on identifying friction, tightening messaging, and improving outcomes. I thrive in environments where growth is the goal, and there’s room to try, test, and iterate. Let’s connect.

Experience

1. Digital Marketing & Growth Consultant

   Korean K9 Rescue

   Jun 2023 — Present · New York, NY, US

   Support a NYC-based nonprofit rescuing dogs from South Korea by leading digital marketing strategy, optimizing online visibility, and improving the full funnel experience across web, email, and search. I work cross-functionally with the team to drive adoptions, donations, and volunteer sign-ups through targeted campaigns, clear storytelling, and efficient systems. • Manage and optimize Google Ads Grant campaigns, improving lead quality by refining keyword strategy, copy, and geo-targeting. • Lead local SEO initiatives (schema, Google Business, location-optimized content) to grow organic visibility and compete with top NYC rescues. • Design and launch SEO-optimized landing pages that educate, drive traffic, and convert prospective adopters and supporters. • Built and trained an AI chatbot to reduce repetitive inquiries, support multilingual visitors, and ease volunteer workload—cutting response times by 40%. • Oversee website content and UX using WordPress, including mobile responsiveness, site navigation, and updates for events and adoptable dogs. • Manage Mailchimp email marketing, including weekly campaigns for events, adoption drives, fosters, and fundraising appeals. • Support adoption events with SEO-friendly listings, coordination of dog participation, and cross-channel promotion to increase turnout and engagement.

Education

• Savannah College of Art and Design

  Bachelor of Fine Arts - BFA, Advertising Design

• Product School

  Product Management

  2018 — 2018

Skills

• Advertising
• Copywriting
• Content Creation
• Digital Marketing
• Product Management
• Wordpress
• Social Media Monitoring
• Twitter
• Social Networking
• Social Media Measurement
• Social Media Marketing
• Blogging
• Online Marketing
• Community Management
• Social Media
• Microsoft Office
• Digital Strategy
• Basic Photoshop
• Blogger Outreach
• Graphic Design
• Adobe Creative Suite
• Facebook
• Hootsuite
• Content Strategy
• Online Advertising
• After Effects
• Google Analytics
• Indesign
• Photoshop
• Marketing
• Basic Illustrator
• Blogger