Jacqueline McLaughlin
- Role
- Marketing and Business Development Director at Assure Home Healthcare, Inc
- Location
- Antioch, IL, US
- LinkedIn followers
- 500 followers
About Jacqueline McLaughlin
Experienced Marketing Strategist and Business Development Executive | Healthcare Industry…
Experience
Marketing and Business Development Director
May 2011 — Present
Responsible for developing and executing integrated marketing & business development strategies to broaden the market footprint of patient-driven care management services across the Chicago land area. • (DCE) Direct Contracting Entity Medicare Quality Initiative partnership management driving value-based care delivery models across the continuum of care, coordination of contracts, vendor management, technology alliance to support quality metric adherence, and cost savings. • Directs all preferred provider alliances supporting Illinois hospital ranked #1 in providing acute care and post-acute SNF, IL, and AL environments. • Managed all aspects within a Strategic Consultative approach, including business plan & sales strategy development (BPCI), Bundled Program Care Improvement Initiative 3-year Pilot study with CMS. • Branded program identity collateral and website development resulting in organic growth and advertising opportunities to increase patient census. • Developed brand strategy and statistics systems, tracking reports for ROI results. • Generated new business development agreements for all strategic partnerships securing contract negotiation and market analysis. • Directs the development and implementation of social media marketing initiatives, program development, business intelligence portals, and CRM administration to ensure adherence and revenue expansion. • Development and execution of RFP and RFI company-wide responses. • Manages all contractual credentialing and negotiation to ensure revenue growth.
Skills
- B2b
- Marketing Management
- Call Centers
- Human Resources
- Direct Sales
- Business Development
- Project Management
- Direct Marketing
- Management
- New Business Development
- Business Strategy
- Customer Retention
- Integrated Marketing
- Sales Management
- Marketing
- Crm
- Negotiation
- Budget Management
- Salesforce.com
- Healthcare Management
- Account Management
- Cross-Functional Team Leadership
- Leadership
- Medicare
- Strategy
- Customer Service
- Sales
- Strategic Partnerships
- Competitive Analysis
- Creative Strategy
- Sales Process
- Administrative Management
- Executive Management
- Program Management
- Contract Negotiation
- Market Research
- Lead Generation
- Web Content Management
- Social Media
- Digital Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.