Julia MacIazek
Strategy Researcher @Lottoland
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WORK HISTORY
Strategy Researcher @Lottoland
Drive evidence-based strategy by combining user insight with market and competitive intelligence to inform product and business decisions- Conduct mixed-method research (qual + quant) including surveys, interviews, concept tests, market sizing, pricing audits, and jobs-to-be-done studies- Translate complex data into clear narratives and strategic recommendations for senior leadership and cross-functional teams- Develop and promote lightweight, repeatable research processes that increase the organization’s research maturity- Produce insight assets (e.g, dashboards, one-pagers, opportunity maps) that shape customer strategy and product roadmaps- Act as a connector between customer behavior, market dynamics, and business objectives, ensuring strategic bets are grounded in both desirability and viability- Collaborate closely with Strategy, Product, UX, BI, and local market teams; regularly present findings to senior stakeholders.Tools & skills: mixed-methods research, data storytelling, market analysis frameworks (e.g. Porter’s 5 Forces), stakeholder facilitation, insight mapping (Miro, Figma, PPT), statistical literacy.
EDUCATION
Richard Rose Central Academy
Sixth Form
University of St Andrews
Master of Science - MS, Data Science
Durham University
Bachelor of Science - BS, Psychology
ABOUT JULIA MACIAZEK
I got into tech at 18 while studying Psychology full-time. I didn\'t plan it — I just…
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