Jack Martin
Associate Brand Manager | Tepper MBA | Forté Fellow & Ally | Army Veteran
- Role
- Associate Brand Manager - Packtype Strategy at The Hershey Company
- Location
- Hershey, PA, US
- LinkedIn followers
- 500 followers
About Jack Martin
After six years of service as an Army Infantry Officer, I transitioned to the Tepper…
Experience
Associate Brand Manager - Packtype Strategy
Jul 2025 — Present · Hershey, PA, US
As an Associate Brand Manager on Hershey’s Packtype Strategy Team, I help shape how Hershey products show up on shelf and in consumers’ hands. I lead cross-functional initiatives focused on optimizing pack architecture, pricing strategy, and portfolio innovation across brands. My role bridges marketing insights, operations, and retail strategy to deliver packaging solutions that drive incremental growth, strengthen brand equity, and enhance the shopper experience.
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