Justice M.

About Justice M.

I’m a results-driven digital strategist with deep experience leading high-performing fundraising and engagement programs for Democratic campaigns and political action committees. Since 2018, I’ve developed and executed digital strategies for some of the most impactful names in progressive politics — including the late Congressman John Lewis, Jessica Cisneros for TX-28, the Congressional Black Caucus PAC, and the Squad Victory Fund.Currently, I serve as Digital Director at the Voter Protection Project, where I lead a comprehensive digital program to help elect Democrats who are fighting voter suppression and expanding access to the ballot box. My work spans the full digital spectrum — from acquisition and content development to audience segmentation and performance analysis.Now based in Columbia, South Carolina, I bring a strategic, data-informed, and values-driven approach to digital organizing — with a focus on equity, scale, and results. I\'m proud to be in the fight to expand Democratic representation in the South and help build a New South that centers justice, access, and multiracial democracy.

Experience

1. Digital Director

   Voter Protection Project

   Apr 2023 — Present

   Lead digital fundraising strategy, raising $7.3M from 77K+ donors and generating 295K+ donations to during the 2024 General election cycle.• Manage donor lists, organic acquisition, segmentation, and A/B testing to maximize ROI.• Direct ads and persuasion strategy as part of $3.7M in independent expenditures, helping secure wins in OR-05, OH-09, and MI-08 in 2024.• Oversee social engagement, content creation, and database tracking.• Collaborate with consultants and vendors, pitch creative concepts, and optimize email/SMS performance for deliverability and conversions.

Education

• American University

  Bachelor's Degree, Public Communication

  2012 — 2016

Skills

• Public Speaking
• Customer Relationship Management (Crm)
• Planning
• Report Writing
• Cision
• Modeling
• Critical Thinking
• Teamwork
• Goal Oriented
• Data Entry
• Entertainment
• Microsoft Office
• Microsoft Powerpoint
• Leadership
• Research
• Data Analysis
• Social Media
• Strategic Comm
• Event Planning
• Communication
• Photoshop
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Music Publicity
• People Skills
• Press
• Television Research
• Music Criticism
• Public Relations
• Live Events
• Media Relations
• Press Releases
• Email Marketing Software
• Marketing
• Analysis
• Graphic Design
• Branding & Identity
• Facebook
• Illustrator