Mike Herrera
Marketing Leader | Growth Strategist | Digital Marketing Expert | Driving ROI & Scalable Growth
- Role
- Marketing Consultant at Treeform Packaging Solutions
- Location
- Concord, CA, US
- LinkedIn followers
- 500 followers
About Mike Herrera
I help growing CPG brands secure the packaging they need to scale — without high MOQs…
Experience
Marketing Consultant
Feb 2025 — Present
Drove a 40 % increase in qualified leads and a 15 % uplift in customer retention by orchestrating omni‑channel demand‑generation campaigns for cannabis and pet‑food verticals.• Improved email open rates 45 % and upsell opportunities 25 % through marketing‑automation workflows and AI‑enabled audience segmentation using Klaviyo and Salesforce.• Grew LinkedIn followers 60 % and built Treeform into a top‑3 voice in sustainable packaging via thought‑leadership content and social storytelling.• Cut acquisition costs 35 % while increasing campaign ROI through iterative experiments across Google Ads, LinkedIn and Meta, refining targeting and creative.• Partnered with sales and product teams to coordinate product launches into two new regional markets, exceeding launch revenue targets by 30 %.
Education
University of Utah - David Eccles School of Business
Certificate
San Francisco State University
Bachelor's degree
Skills
- Search Engine Optimization (SEO)
- Mobile Devices
- Web Design
- Youtube Marketing
- Mobile Marketing
- Sem
- Web Marketing
- Google Local
- Reputation Management
- Sales
- Mobile Phone Apps
- Social Media Marketing
- Lead Generation & Conversion
- Google Adwords
- Online Marketing
- Email Marketing
- Pay Per Click (Ppc)
- SEO
- Social Media
- Lead Generation
- Advertising
- Online Video Marketing
- Organic Search
- Internet Marketing
- Strategy
- Youtube
- Search Engine Marketing (Sem)
- Ppc
- Local Search
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