Jessica H.

About Jessica H.

I’m a marketing analyst and educator with a background that blends strategy, creativity, and social insight. Whether developing career programming, analyzing market data, or creating brand-aligned communications, I approach each project with a commitment to data driven insights, ROI and strategically working towards positive change. As a first-generation college graduate, my career began in the beauty industry, where I worked while earning my AA from Cuyahoga Community College (2020) and BA from Baldwin Wallace University (2022). Since then, I’ve led nonprofit engagement campaigns, built corporate partnerships in higher education, and taught professional development courses to Computer Science students at DigiPen Redmond and Busan, Korea. While at DigiPen Institute of Technology, I also founded the school’s first Competitive Play student group (DigiPlay) and co-led its Justice, Equity, Diversity, and Inclusion (JEDI) initiative. In 2023, I managed DigiPen’s largest-ever Global Game Jam event, expanding it from a small internal gathering to a 250+ attendee experience with industry guests, cross-campus collaboration, and a focus on inclusive, community-driven game development. The event significantly increased student engagement, strengthened industry partnerships, and established a scalable model for future experiential learning opportunities. I completed my Master of Science in Marketing Analytics at Pacific Lutheran University, where I focused on consumer behavior, digital marketing, and quant/qual research design, developing hands-on expertise in SPSS, R, SQL, A/B testing, and data mining. In addition to my degree, I’ve earned certifications in Google Analytics 4, Python programming, digital advertising (HubSpot), and human subjects research (CITI Program), further expanding my technical and ethical foundations in marketing and research. I’m currently seeking roles in strategic initiatives, consumer insights, or market research, ideally in organizations that value equity, storytelling, and innovation. I bring lived experience, analytical rigor, and a deep understanding of people and systems to every team I join. Also, I love to bake treats for my colleagues and will ask to play a round of Wii Sports Resort or Pokémon Stadium 2. I highly enjoy learning about people, culture, travel and amazing food.

Experience

1. Supplemental Instructor 2 Adjunct Lecturer

   Digipen Institute Of Technology

   Aug 2023 — Present · Redmond, WA, US

Education

• Pacific Lutheran University

  Master of Science - MS

• Cuyahoga Community College

  Associate of Arts - AA

  2018 — 2020

• Baldwin Wallace University

  Bachelor of Arts - BA

  2020 — 2022