James McKellar

Marketing Manager @Emerald Publishing

Leeds, GB

As Marketing Manager in the Author Marketing team at Emerald Publishing, I develop and deliver strategies to promote author programmes and increase engagement with publishing services. I create and manage multi-channel campaigns across email, social, web, and events, boosting the visibility of our flagship journals and driving submissions. Working closely with publishing, digital, regional, product, and strategic marketing teams, I ensure campaigns align with business goals and audience needs. I also monitor market trends and author feedback to refine activity, strengthen outreach, and enhance the overall author experience.

Cambridge Marketing College

Professional Marketing Qualification, Diploma in Digital Marketing

The Manchester Metropolitan University

BA (Hons) Business, Business

Bury St. Edmunds County Upper School

Business, Business Studies