Jeffrey Marks

About Jeffrey Marks

Jeff is a seasoned Chief Marketing Officer with deep experience in the banking and financial services industries. He has led the development, production, and execution of high-impact brand campaigns across platforms, driving brand awareness and engagement. He has also led Ledyard National Bank through two full rebrands, both times adapting Ledyard\'s multi-faceted brand to new geographic markets. Jeff has hands-on experience working with all business lines at Ledyard, including Personal Banking, Commercial & Residential Lending, Private Banking, and Wealth Management. He also has a demonstrated track record building and managing relationships with local entities, like the local Chamber of Commerce, which he has chaired, as well as several local non-profit partners. Jeff holds a BA in Economics from Cornell University and an MBA with majors in Marketing, Management & Strategy, and Organizational Behavior from Northwestern J.L. Kellogg Graduate School of Management.

Experience

1. Senior Vice President, Chief Marketing Officer

   Ledyard Bank

   Jan 2008 — Present · Hanover, NH, US

   The Upper Valley, Lake Sunapee and Concord regions\' leading financial services organization, helping individuals and businesses make clear, confident decisions about how to save, borrow and manage their finances with eight convenient community banking offices throughout the region. Ledyard National Bank is home to our premier wealth management division, Ledyard Financial Advisors, as well as our Private Banking division which delivers a higher level of personal and consultative service to professionals, their practices and their families. Ledyard gives you more than just bankers with knowledge, expertise and local decision-making capabilities. Ledyard offers true partnerships. At Ledyard, we help you plan well so you can live well.

Education

• Northwestern University - Kellogg School of Management

  MBA, Marketing, Management & Strategy, Organization Behavior

  1995 — 1997

• Cornell University

  BA, Economics

  1987 — 1991

Skills

• Customer Relationship Management (Crm)
• Strategy
• E-Commerce
• Multi-Channel Marketing
• Marketing Management
• Email Marketing
• Customer Insight
• Social Media
• Marketing
• Database Marketing
• Product Marketing
• Loyalty Marketing
• Direct Marketing
• Digital Marketing
• Strategic Planning
• Digital Strategy
• Customer Acquisition
• Leadership
• Product Management
• Strategic Partnerships
• Financial Services
• Crm
• Loyalty Programs
• Brand Management
• Marketing Strategy
• Credit Cards
• Integrated Marketing
• Management
• Segmentation
• Analytics
• Sales
• Competitive Analysis
• Customer Experience
• B2b Marketing