J. Mark Riggs

About J. Mark Riggs

Mark Riggs is the CEO and lead strategist at Pemberton. He created the consultancy with…

Experience

1. CEO and Founder

   Pemberton

   Mar 2018 — Present

   We help liberate marketing, PR and communications agencies, as well as consultancies across a variety of industries, from the RFP. Turning over clients and chasing RFPs doesn\'t have to be the way. There is a better, smarter, more sustainable and satisfying way. Look within. I counsel clients on growing their business by focusing on the clients they already have rather than continually wooing new ones. I show clients, which include large, multi-national agencies and boutique firms, that it\'s cool to grow the accounts they already have.

Education

• University of North Carolina Wilmington

  Bachelor's degree, English Language and Literature, General

  1990 — 1994

• North Carolina State University

  Masters, Sports Marketing

  1997 — 2000

Skills

• Sales
• Sports Marketing
• Press Releases
• Account Management
• Digital Marketing
• Strategic Communications
• Leadership
• Consumer Insight
• Crisis Communications
• Digital Media
• Marketing
• Corporate Social Responsibility
• Marketing Strategy
• Event Planning
• Brand Management
• Consumer Public Relations
• Corporate Communications
• Advertising
• Social Networking
• Social Media
• Event Producing
• Strategy
• Digital Strategy
• Brand Development
• Employee Relations
• Management
• Sponsorship
• Business Development
• Strategic Planning
• Contract Negotiation
• Media Relations
• Social Media Marketing
• Integrated Marketing
• Marketing Communications
• Internal Communications
• Marketing Research
• Strategy Development
• Public Relations