Mark Holland

About Mark Holland

Most marketing strategies don\'t fail because of the strategy. They fail in the space between the plan and the execution - the handoffs, the priorities, the operational infrastructure that nobody wants to talk about in the brainstorm.I\'ve spent 30+ years on both sides of this problem. In-house, building marketing functions from scratch at companies like Corvest and Camsing Global. Agency-side, helping B2B professional services firms figure out why their last agency relationship didn\'t work. And for eight years at Bayshore Brands, running the whole business - where marketing wasn\'t a department I managed, it was a P&L line I owned.That GM experience changed how I think about marketing. When you\'re accountable for the whole business, you stop thinking about campaigns and start thinking about systems. You stop asking \"what should we create?\" and start asking \"what\'s preventing this from working?\"Today, as COO at Marketing Direction, I focus on that bridge - turning strategic marketing plans into operational reality for growth-stage B2B professional services firms. We call it the DMAP methodology: Detailed Marketing Action Plans with transparent monthly budgets and clear accountability.The insight that\'s stayed consistent across three decades: the firms that win aren\'t the ones with the best strategy. They\'re the ones who can actually execute it.If you\'re a professional services leader frustrated by the gap between what your marketing should be doing and what it\'s actually producing, I\'d welcome a conversation.Areas of focus: B2B Marketing Strategy | Marketing Operations | Agency-Client Partnerships | Professional Services Marketing

Experience

1. Strategic Advisor

   Bayshore Brands

   Jul 2021 — Present · Tampa, FL, US

Education

• Florida State University - College of Business

  Bachelor of Science (B.S.)

Skills

• Relationship Marketing
• Marketing Management
• Email Marketing
• Brand Development
• Lead Generation
• B2b Marketing
• Online Advertising
• Trade Shows
• Direct Mail
• Content Management
• Mobile Marketing
• Market Planning
• Advertising
• Product Marketing
• Brand Awareness
• Sem
• B2b
• Direct Marketing
• Corporate Gifts
• Marketing
• Public Relations
• Brand Management
• Marketing Strategy
• Online Marketing
• Marketing Communications
• Integrated Marketing