James Gregson
👨🏻💻 LEGO Brand & Creative Marketing Leader - Building and Growing Brand through strategic brand marketing, breakthrough creativity, data and purpose • 🏆 Adweek Creative 100 • 🇺🇲 🇬🇧
- Role
- Brand Marketing, Product Marketing Creative Director - Lego Agency at the LEGO Group
- Location
- Hartford, CT, US
- LinkedIn followers
- 500 followers
About James Gregson
Experience managing teams in a variety of marketing, creative, content and brand capacities - with success leading impactful, global, cross-platform campaigns. My recent focus has been on driving transformation across LEGO\'s brand marketing and product marketing, their evolving owned channels, content, social media, community building, performance marketing, etc. I bring a love for both the creative and analytical sides of brand marketing, with a comprehensive understanding of the evolving digital and media landscape. I understand what it takes to produce truly engaging brand marketing and content strategies - how to pull off large scale, global marketing programs that drive measurable results. I am an avid believer of insight-led marketing and creative strategies; translating that data to inform optimization efforts and performance KPIs to drive accountability. I have a successful track record collaborating and leading large, complex teams across disciplines – brand, paid media, eCom, advertising, PR, creative, strategy, retail, etc. Similarly, I am comfortable getting my hands dirty, where necessary, to drive change and make things happen. Category experience includes: CPG, FMCG, Technology, Digital, Automotive, Gaming, Agency, Direct to Consumer (D2C/DTC), e-Commerce (eCom)*Open and available for interviews, advisory, mentoring, consulting and conference speaking opportunities
Experience
Brand Marketing, Product Marketing Creative Director - Lego Agency
Oct 2020 — Present
A member of the Leadership Team within The LEGO Group\'s internal agency, helping to lead and shape the future of the organization. Oversee a team responsible for creating best-in-class global product and brand advertising and content.
Education
Syracuse University
BFA, Major Computer Animation, Minor Painting
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