Jennifer Smither

About Jennifer Smither

Great marketers and great novelists share the same skill set: We know what our audience…

Experience

1. Senior Solutions Marketing Manager

   CAS

   Jun 2022 — Present · Columbus, OH, US

   Serve as sole product marketer focused on launching a scientific software solution to a new audience of pharmaceutical biologists. Conduct research, surveys, and buyer interviews to understand market problems. Compose and execute ongoing strategies to grow and expand user base. Plan and create thought-leadership content, advertisements, and sales collateral. Remain flexible to accommodate frequently changing product and sales strategies. Collaborate across all divisions and go-to-market team, and regularly present plans to senior leadership.• Conducted GTM direct email campaign to nearly eligible prospects, with an average 20.66% open rate, 2.37% clickthrough rate, and 0% unsubscribe rate• Within 4 months of launch, achieved more than 450 trial participants and 170 additional MQLs, well above expectations, leading to the first product sale• Created 18-month campaign plans spanning pre-launch to amplification phases with key thematic messages, a wide variety of tactics, and measurable goals• Launched monthly opt-in email newsletter, showing an average 36% unique open rate and 150% subscriber growth in 3 months• Strategized and managed targeted paid ads on LinkedIn, Facebook, and Google, as well as two international airports and major third-party industry publications, including Nature; adjusted audience and content based on ad metrics• Launched a thought-leadership article series featuring scientists from target market groups discussing their challenges and ambitions• Graduated from CAS Emerging Leaders Program 2024, a year-long training series that included a multi-day business simulation and final strategic project

Education

• Florida State University

  Bachelor of Arts

  2000 — 2004

Skills

• Analysis
• Taxonomy
• Grant Writing
• Leadership
• Copy Editing
• Writing
• Publishing
• Government
• Forensic Science
• Government Contracting
• Public Speaking
• Editing
• Proofreading
• Media Relations
• Proposal Writing
• Technical Editing
• Training
• Social Media
• Research
• Project Planning
• Web Content
• Technical Writing
• Strategy
• Fundraising
• Emergency Management
• Policy Analysis
• Community Outreach