Judy Schmidt

About Judy Schmidt

My super power? I\'m a storyteller. Whether you\'re a C-suite executive communicating with thousands of employees or the media, a team with ordinary members doing extraordinary things, or a brand just begging for a fresh voice to continue or improve and evolve its narrative to all audiences - I\'m the Swiss Army Knife you need.I\'m also an experienced public relations pro who quickly learns what you and/or your company want to accomplish. I dive into learning a company; its alphabet soup of acronyms, its people and culture. I craft integrated strategies using proven, relevant and emerging ways to help your company and/or you achieve your most important goals. The phrase,\"this is the way we\'ve always done it,\" hates to see me coming.Which leads to change management. Change? I know her. I know her well enough that I\'ve earned the reputation as \"the calm in the room\" during crisis or reorganizations or anything that can threaten a reputation. I lead with the idea that there should be no surprises for senior leaders. And I\'m going to fit all the puzzle pieces together to help quickly and effectively communicate during stressful moments. I\'m the empathetic and empowering leader who assists her teams through it, too. The strategic advisor to help YOU through it. Of course, relationships are the foundation to make all of this a value to you and your organization. Trust is paramount. I want to know everyone, with a genuine curiosity for how my business partners work, and how I should work with them. Stories are within all layers of an organization. I earn a seat at the table and my role as trusted counsel with C-suite and senior leadership by prioritizing consistency, quality and ongoing curiosity. Measurement is key, too, in building trust and demonstrating ROI. I believe in routine reporting to senior leaders to keep the value and understanding of PR top of mind. ROI looks different for PR than marketing sometimes. So I believe in transparency, and creating results-driven strategies to execute.Former direct reports would say I encouraged them to think differently. Helped them become more strategic. Challenged them to write smarter and cleaner. Removed obstacles and had their back. That\'s why I say my leadership philosophy is rooted in empathy, empowerment and inclusion.Bottom line: I\'m an award-winning writer and PR pro with extensive experience. A storyteller. A strategic planner skilled at either internal or external areas of PR, but who also loves an integrated strategy. I\'m relationship-focused to make it all work. What we could do together?

Experience

1. Founder & Communications Consultant

   Jomax Branding & Communications Llc

   Jul 2024 — Present · FL, US

   Fractional communications consultant providing writing and editing services, PR strategy and execution, crisis communications counseling, and social media content strategy, execution and community management solutions to small and global large businesses across a variety of industries. • Earned media coverage for Ohio-based defense company regarding a Board of Directors appointee/Senior Leadership promotion; saved client over in advertising costs due to earned media inclusive of targeted publication and messaging (December 2025-January 2026)• Helped increase a global apparel client’s Facebook and Instagram followers by 55% and engagement by 10.78%(between May 1 and Sept. 30, 2025) for the brand’s 40th anniversary and back-to-school campaigns. I also provided crisis counseling services for delayed orders including crisis counseling, media and social media messaging, content and sentiment monitoring and reporting (July)• Crafted brand messaging document and thought leadership profile for leadership of Equality in Arms, assisting the owner with opportunities in The New York Times, Watermark Out News, and Well Beings News.(August 2025-February 2026) • Developed and executed content strategy campaign on home and commercial property preparation during hurricane season for Central Florida Building Inspectors, resulting in some of its more popular/most liked social media posts (June-November 2025)• Created CEO executive communications strategy for global SaaS business to help start-up go to market (December 2024)• Ghostwrote book chapters for nonfiction how-to for Managed Service Providers (MSPs) and cybersecurity professionals, showing technical writing experience (Fall 2024)

Education

• Rowan University

  Master of Arts - MA

• Rowan University

  Bachelor of Arts - BA

Skills

• Newsletters
• Columnist
• Editorial Planning
• Freelance Writing
• Writing
• Strategic Communications
• Strategic Planning
• Publications
• Indesign
• Press Releases
• Strategic Thinking
• Medical Writing
• Editorial
• Speech Writing
• Public Relations
• Internal Communications
• Media Relations
• Proofreading
• Copy Editing
• Creative Writing
• Content Development
• Copywriting
• Journalism
• News Writing
• Blogging
• Beauty
• Publicity
• Content Strategy
• Web Content
• Technical Writing
• Editing
• Reputation Management
• College Teaching
• Feature Articles
• Wordpress
• Publishing
• Interviews
• Storytelling
• Corporate Communications
• Newspapers