Jessica Murphy
Senior Business Analyst @Goodbaby International
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WORK HISTORY
Senior Business Analyst @Goodbaby International
Mentored analytics interns in practical analytics skills, supporting their growth into full-time roles on Analytics and E-commerce teams
EDUCATION
Isenberg School of Management, UMass Amherst
Master of Business Administration - MBA
Isenberg School of Management, UMass Amherst
Bachelor of Business Administration (BBA) and Bachelor of Arts (BA), Marketing and Psychology
SKILLS
ABOUT JESSICA MURPHY
With over eight years of work experience in various roles, I am a versatile and analytical business analyst who thrives on finding data-driven solutions for complex problems. I am passionate about growing data infrastructure and reporting across different teams and functions, and providing actionable insights and recommendations that drive growth and profitability. I currently work at Goodbaby International, a leading global provider of child mobility and parenting solutions, where I support the Commercial, Product, and Brand teams with data analysis and market research.In my role as a business analyst at Goodbaby International, I use various tools and platforms, such as Tableau, Looker Studio, Google Analytics, and Google Tag Manager, to create and manage web analytics dashboards, implement website tracking, and measure the performance of consumer sales and digital media efforts. I also leverage Circana market data to analyze market trends and identify growth opportunities for the organization. Additionally, I assist the Commercial team in developing and tracking pricing and promotion strategies through robust industry analysis. I enjoy collaborating with different stakeholders and contributing to the organization\'s mission of creating innovative and safe products for children and families.
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