John Johansen
- Role
- Director, Demand Generation at Delinea
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About John Johansen
I am currently the Director of Demand Generation at Delinea. With 15+ years of experience…
Experience
Director, Demand Generation
Jul 2021 — Present
Manage the corporate and North American demand and campaign team. Set overall strategy and priorities for global demand generation and media programs and own marketing pipeline generation. Manage media and marketing programs budget as well as vendor relationships. Coordinate with Product Marketing, Marketing Operations, Website, and Design on broader marketing initiatives. Ensure marketing programs are meeting KPIs. Provide guidance to local Field and Partner marketing teams on how to scale global marketing programs.
Skills
- Newsletters
- Sem
- Online Advertising
- Social Media
- Copywriting
- Web Analytics
- Lead Generation
- Community Management
- Web Marketing
- Content Strategy
- SEO
- Strategic Content Development
- Email Marketing
- Online Campaign Management
- Marketing Automation
- Webinars
- Online Marketing
- Lead Scoring
- Funnel Optimization
- Analytical Skills
- Marketing Strategy
- Social Media Marketing
- Writing
- Editing
- Marketing
- Demand Generation
- Content Marketing
- Trade Shows
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