Jessica L. Lopez

About Jessica L. Lopez

I am a marketing and sales leader with over 14 years of experience driving strategy across industries including contract services, commercial cleaning, retail, talent acquisition, beauty and fashion, e-commerce, and agency environments. I hold an MBA with a focus in marketing and have grown within Contract Services Group from a marketing support role to Vice President, giving me a strong understanding of both execution and leadership. In my current role, I lead a marketing and sales function that operates as a cross-functional support and shared services team, supporting HR, IT, operations, and company-wide initiatives. I drive strategy focused on revenue growth, brand positioning, and building the structure and systems needed to support long-term success. I have scaled the Marketing and Sales function by implementing processes, technology, performance tracking, and workflows that improve efficiency and support broader organizational goals. At the corporate level, my team supports Regional Vice Presidents by supplementing their efforts in revenue growth and business development through pipeline development, proposals, presentations, and strategic marketing initiatives. In addition, we support internal communication, system rollouts, and cross-department initiatives to ensure alignment, consistency, and adoption across the organization. My experience includes digital marketing, branding, campaign strategy, and full-funnel alignment between marketing and sales, along with building internal systems and processes that support multiple departments. I also oversee my team\'s effort of brand consistency and alignment with company standards and requirements in close partnership with HR. I take a data-driven approach to improving performance, strengthening operations, and supporting business development. I work closely with HR, IT, operations, and executive leadership to align initiatives, improve processes, and support scalable growth across the organization. In 2021, I was recognized as Leader of the Year, and in 2025, the Marketing and Sales team was recognized as Department of the Year. I focus on building strong teams, creating structure, and improving how the organization operates and grows.

Experience

1. Vice President, Marketing and Sales (Enterprise Support)

   Contract Services Group (CSG)

   Aug 2024 — Present · Brea, CA, US

   Spearhead the development and execution of comprehensive marketing and sales strategies, driving revenue growth and brand awareness+Form the structure and systems of the marketing and sales department, implementing scalable processes, technology integrations, performance tracking, and streamlined workflows to support long-term growth and business goals+Lead cross-functional teams, aligning marketing, sales, and business development efforts with overall business objectives+Manage and optimize marketing campaigns, increasing client acquisition and retention through data-driven insights and performance metrics+Direct budgeting, forecasting, and financial analysis, ensuring efficient resource allocation and maximum return on investment.+Collaborate with the executive team to shape strategic initiatives, including service offerings, market expansions, and client satisfaction improvements+Enhance brand recognition and credibility by leading targeted campaigns, positioning the company as a trusted partner in the commercial cleaning sector+Conduct market research and competitor analysis to maintain a competitive edge in service offerings and client solutions+Mentor and develop marketing and sales teams, fostering a performance-driven culture that consistently exceeds targets in contract acquisition and client retention+Collaborate with sales, business development, marketing, and talent acquisition teams to create effective strategies and campaigns that attract new clients and talent, while retaining existing clients and team members+Partner with HR to improve efficiencies in recruitment, compliance, onboarding, and employee retention processes

Education

• Washington State University

  Marketing

  2007 — 2008

• California State University, Fullerton

  Bachelor of Arts (B.A.), Marketing and Advertising

  2011 — 2015

• Sonora High School

  High School Diploma

  2003 — 2007

• Fullerton College

  Associate's Degree, Business Administration and Management, General

  2008 — 2011

• Fullerton College

  Associate's Degree, Cosmetology/Cosmetologist, General

  2008 — 2011

• University of Phoenix

  Master of Business Administration - MBA, Marketing

  2018 — 2020