Jessica Letherby
Senior Account Director @Dentsu Creative
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WORK HISTORY
Senior Account Director @Dentsu Creative
London, GB
I’m leading on a range of clients, Virgin Media, O2, General Motors (Cadillac LYRIQ B2B launch), Visa, Intel, Shell and Dormer Pramet- Led the iPhone 16 announcement, pre-order, and launch for O2 Business, creating 50+ assets across social (static & video), programmatic, high-impact display, POS, email, MMS, and SMS formats. Collaborating with media to go live within three days post-announcement. As the agency\'s first iPhone launch, so I designed and implemented a streamlined process, earning unprompted positive feedback from the client for smooth execution and proactive management- Contributed to Virgin Media and O2’s growth by helping drive a H2 budget increase from H1 2024, with anticipated stability into 2025- Partnered with Dormer Pramet to develop a refreshed brand and product architecture, positioning, and comprehensive communications plan for both internal and external launches- Launched our agency’s first B2B OOH and DOOH campaign for Shell’s decarbonization team- Contributed to new business pitches, helping expand the agency’s portfolio.
EDUCATION
University of Birmingham
Bachelor's degree, Philosophy
The Sir John Colfox School
A-Level, Philosophy and Religious Studies, Physical Education, Sociology
SKILLS
ABOUT JESSICA LETHERBY
Entrepreneurial and results-driven Account Director with 9 years in marketing, skilled in managing global accounts and balancing strategic, complex, long-term projects with fast-turnaround briefs. I’ve thrived in both independent and network agencies, and have collaborated with partner agencies, insights and media teams to deliver cohesive, client-focused solutions. Beyond my client work, I’m committed to fostering a positive and inclusive workplace culture—whether through organising team-building days, serving on the Shadow Board, or developing female leadership community.
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